Detalji o radu

Detalji o radu

Correlation between organizational creativity and business performance of small and medium sized enterprises

AUTORI:

IVA KLEPIĆ;

Zdenko Klepić;

Mirela Mabić;

ZNANSTVENA PODRUČJA
SADRŽAJ
In modern business conditions, small and medium enterprises are facing strong, global competition and while competing with large enterprises, they have to locate, develop and use both their own strengths and market opportunities in order to survive and develop. Creativity, being an ability to observe situations, things and phenomena from a new perspective and to find new and original solutions, is one of the most powerful tools enabling small and medium enterprises to compete, survive and develop on the market. Creativity for small and medium enterprises is especially important today when innovation and change play a major role in the entrepreneurial process. The basic aim of this research is to establish whether and in what extent a correlation between organizational creativity and business performance of small and medium enterprises exists. The survey has been conducted in small and medium enterprises of the Herzegovina Region in the Federation of Bosnia and Herzegovina in 2019. An original survey questionnaire was prepared for the research, which gathered the opinions of top managers on organizational creativity, as well as on four business performance perspectives based on Balanced scorecard model. Data were analysed using SPSS for Windows 20.0. The following statistical procedures were used: Pearson's coefficient of correlation, t-test for independent samples, Spearman's correlation coefficient and Mann-Whitney U test (depending on the result distribution). Research results showed organizational creativity and business performance in small and medium enterprises observed from the following: the Financial Perspective, the Customer Perspective, the Internal Business Process Perspective and the Learning and Growth Perspective. The correlation analysis results indicate that there is a significant positive correlation between the scores of organizational creativity and all dimensions of BSC effectiveness. The results obtained for individual and team creativity show that the scores for creativity are in a significantly positive correlation with two dimensions of effectiveness - internal business dimension and learning and growth dimension. Besides, if the analysis is conducted based on a common grade of creativity and a common grade of efficiency, it is found there is a significant, positive correlation between these two variables. The paper includes a comparison with similar research and the recommendations for future research. The originality of this work lies in a link between creativity and business performance of small and medium-sized enterprises as viewed through Four Perspectives of the Balanced Scorecard. Also, no such research has been conducted in B&H to investigate the connection between creativity and business performance of small and medium-sized enterprises.
SADRŽAJ (eng)
In modern business conditions, small and medium enterprises are facing strong, global competition and while competing with large enterprises, they have to locate, develop and use both their own strengths and market opportunities in order to survive and develop. Creativity, being an ability to observe situations, things and phenomena from a new perspective and to find new and original solutions, is one of the most powerful tools enabling small and medium enterprises to compete, survive and develop on the market. Creativity for small and medium enterprises is especially important today when innovation and change play a major role in the entrepreneurial process. The basic aim of this research is to establish whether and in what extent a correlation between organizational creativity and business performance of small and medium enterprises exists. The survey has been conducted in small and medium enterprises of the Herzegovina Region in the Federation of Bosnia and Herzegovina in 2019. An original survey questionnaire was prepared for the research, which gathered the opinions of top managers on organizational creativity, as well as on four business performance perspectives based on Balanced scorecard model. Data were analysed using SPSS for Windows 20.0. The following statistical procedures were used: Pearson's coefficient of correlation, t-test for independent samples, Spearman's correlation coefficient and Mann-Whitney U test (depending on the result distribution). Research results showed organizational creativity and business performance in small and medium enterprises observed from the following: the Financial Perspective, the Customer Perspective, the Internal Business Process Perspective and the Learning and Growth Perspective. The correlation analysis results indicate that there is a significant positive correlation between the scores of organizational creativity and all dimensions of BSC effectiveness. The results obtained for individual and team creativity show that the scores for creativity are in a significantly positive correlation with two dimensions of effectiveness - internal business dimension and learning and growth dimension. Besides, if the analysis is conducted based on a common grade of creativity and a common grade of efficiency, it is found there is a significant, positive correlation between these two variables. The paper includes a comparison with similar research and the recommendations for future research. The originality of this work lies in a link between creativity and business performance of small and medium-sized enterprises as viewed through Four Perspectives of the Balanced Scorecard. Also, no such research has been conducted in B&H to investigate the connection between creativity and business performance of small and medium-sized enterprises.
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